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Logical talk, or reasoning based on facts and logic, typically fails to change behavior for several reasons: Emotional Resistance : People are usually driven by emotions rather than logic. When emotions are involved, logical arguments may not resonate. For example, fear, anger, or attachment can easily override rational thinking.  (in 2002 Daniel Kahneman, a psychologist ,won the Nobel Prize in Economics for his work proving most decisions, even in Fortune 500 Boardrooms, are

Is it what you said? or How you said it? Answer is - BOTH! Speech and Linguistics ​ Neuro-linguistic or Psycho-linguistic analysis is used in the field by numerous Law Enforcement, Military and Intelligence agencies due to it's low tech, always available, easily situational adaptable, highly helpful screening tool.  Furthermore Voice Stress Analysis has been proven to be far more accurate then the traditional Polygraph test with success rates in the high 90's percentages..​ 

​​​ Simplified synopsis; In the legal process the desired "Behavior" in the above diagram is effective and powerful witness testimony that advances your position. The external details will vary greatly from case to case, but the process that happens internally with in your witness is the always  the same as above. ​ Everything that happens in the brain is the result of neurotransmitters, hormones and electrical currents.  Whereas a computer uses magnetic storage for all its c

Impact on believably Spoken Words - 7% ​ Nonverbals - 93% Nonverbal communication is incredibly important because it often conveys more information than verbal communication alone. In fact, studies suggest that up to 65-93% of communication can be nonverbal, depending on the context and how it's measured. Here's why nonverbal communication is so crucial: 1. Conveys Emotion and Intention Facial Expressions: Our faces are incredibly expressive, often revealing emotions before w

Most Common Problem of Witness Preparation Law = logic but Behavior = biology (and they don't teach you Bio in law school) Witness nonverbal behavior carries far more weight than the verbal testimony they give. More than 10 times the weight! Are you properly preparing your witnesses for that?!? "Witness preparation is one of the most challenging tasks for an attorney.  But effective preparation—whether for a deposition, an investigation, or a trial— is well worth the time spe